Chronicle / by Michael Durr

What do you get when you mix a new superhero movie and a viral campaign? You get three people flying around lower Manhattan, on a seemingly average afternoon. This viral campaign for the new movie Chronicle was perfectly executed. The campaign had people stopping in there tracks to check out the weird phenomenon. I love viral promotion and I think this was the perfect plan to promote this movie. I only wish more things like this would take place Chicago. Check out the behind the scenes video and the movie trailer.