The Get Real Guy / by Michael Durr

The Maddock Douglas and LIMRA creative team thought The Get Real Guy was a great way to showcase how the insurance industry needs to become more customer focused. We created a fictional character who disrupts an insurance company and forces them to "Get Real" and lose the "insurance speak." This video was created for a conference and was part of a presentation that gave many more insights and examples on how the insurance industry can become more customer focused. Take a look.