marketing

Casey Neistat /  by Michael Durr

I saw this video posted to Gizmodo yesterday and I looked up the creator's website. It is awesome stuff. I love the creative ideas and editing. It actually inspired me to shoot and edit more personal video projects. Check out the video and if you like it check out his site as well.

Chronicle /  by Michael Durr

What do you get when you mix a new superhero movie and a viral campaign? You get three people flying around lower Manhattan, on a seemingly average afternoon. This viral campaign for the new movie Chronicle was perfectly executed. The campaign had people stopping in there tracks to check out the weird phenomenon. I love viral promotion and I think this was the perfect plan to promote this movie. I only wish more things like this would take place Chicago. Check out the behind the scenes video and the movie trailer.